Introducing the Wovel

2 06 2008

Remember those Choose Your Own Adventure Books from childhood? “To get in the cab with the strange thin man, go to Chapter 6. To borrow the unchained bike and ride through back alleys, go to Chapter 11.” I actually have one of my old battered versions here on my desk that I keep as an example should a new execution of the idea ever become a good suggestion for one of our clients.

I read today about the introduction of the Wovel – a Web novel. According to Underland Press, it’s the first of its kind. The author writes a new installment – long enough to get interested, but short enough to read at your desk – every Monday and readers vote to decide where the story goes next week. It’s an updated take on the old paperback versions mentioned above.

Marketers are looking for creative ways to engage consumers and create connections with their brands. I think this Wovel is a great example of one way to accomplish that — by giving consumers some ownership of the finished product. And, as long as the storyline remains interesting, there’s a good chance they’ll come back for more each week.

Thanks to Cory Doctorow at Boing Boing for bringing it to our attention.

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