Seth Godin on PR vs. Publicity

10 03 2009

mb-headshot3I just want to celebrate Seth Godin and the wisdom he demonstrates in his post “The Difference Between PR and Publicity.” I can’t really write what he wrote any better than how he wrote it. But I think it’s important for all clients to understand the difference between PR strategies/counsel and getting ink, and to demand that their agency delivers both.

 I also feel that an agency that delivers great press coverage without great strategy is performing some kind of miracle. For great press coverage is the result of great PR strategy — the two are not mutually exclusive. I’d love to hear your thoughts on how an agency can deliver results without strategy, or strategy without results. I seriously doubt that it’s possible.