It turns out that police departments across the country are beginning to embrace new methods for obtaining important crime tips, which are aimed at giving younger folks more comfort and anonymity in reporting crimes. Here is a great article on the trend.
It’s a reminder that most businesses need to continually evolve how they interact with their target audiences to achieve their goals. No longer can we expect them to spend time and energy to overcome obstacles to show up at our proverbial doors. We need to join the lines of communication that they’re already comfortable with and using and become active participants in creating dialog where they are.
Chances are good that a number of your consumers text, microblog, read blogs, write blogs, connect with friends, connect with professionals, and on and on and on. Find out where they are and think about ways you can join the conversation with them in meaningful ways. Make it easy for them to share their opinions, knowledge, dreams and frustrations with your brand and a lot of them will take you up on it.
There is wonderful power in the opportunities that are presented when we make it easier for others to communicate with us. Just ask criminals in Boston, Louisville, Tampa, Seattle, and Detroit.
How has your company or client changed the ways they interact with consumers recently?
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